Robo-Calls May Be Dead; Voice Broadcast Messages Still Deliver Value
Consumers tend to dislike voice broadcast messages – so much so that the practice became illegal in September of 2009. These robo-calls were widely used in marketing campaigns, to send pre-corded messages to potential customers and a number of other applications.
While uninvited voice broadcast messages are virtually dead, there are still a number of other applications of this technology that can deliver considerable value. For those parents of school children, this technology can be used to send emergency notifications; voters can receive Get-out-the-vote reminders; and local organizations can ensure members receive necessary notifications or updates.
Companies like CallFire.com offer such applications, including customized appointment reminders or notifications that optimizes IVR technology that can be used through text to speech. Such applications not only deliver value to the user, it can also save time while reaching a large number of people.
CallFire offers a voice broadcast system that allows you to upload your list to generate thousands of calls to clients and customers. When taking advantage of this technology and an auto dialer, organizations have access to a new venue for generating business and even gaining a popular vote or driving attendance for a specific event at a speed of more than 50 calls per minute.
According to company officials, voice broadcast technology enables a company to easily follow-up with customers and also to create Press-1 campaigns to speak to customers, drum up new business and promote information. The CallFire system can be configured to target answering machines, live people or both. In addition, multiple campaigns can be run at the same time, regardless of the anticipated call volume.
Not only does such an approach ensure the company or organization can reach the intended audience, it also helps to save both time and money in order to focus on the tasks that drive the business or the mission. Even if robo-calls are no longer acceptable in basic marketing campaigns, they can still deliver considerable value in these busy times.
In other CallFire news, the company recently announced the launch of its hosted IVR product, will allow rich customer interaction without the presence of live call center representatives. This feature is not common among telephony applications. IVRs are most suitable for large enterprises generally, but this new release will be suitable for the SMB market as well.
Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.
Edited by Kelly McGuire