Voice Broadcasting Can be an Integral Part of Your Marketing Campaign
Many of today’s businesses are being forced to revamp their marketing campaigns in order to garner new prospects and generate leads. While an increasingly competitive landscape and a recovering economy certainly aren’t the best combination for growing a business, there are a variety of alternatives out there for breaking into new markets and creating leads.
One method for reaching out to prospective customers is to do so through voice broadcasting, a technology that enables organizations to deliver a customized, pre-recorded message to a targeted group of recipients. While this option has been existence for some time as a way to deliver campaign messages for political leaders and elections as well as information for non-profit organizations, voice broadcasting is quickly emerging as one of the most sought-after techniques used by companies marketing their products to both prospects and other businesses.
There are several guidelines to follow in order to make your voice broadcasting message resonate with recipients. While many experts have expounded upon the basic strategies for voice broadcasting success, which, of course, results in new clients and more revenue, there are a few rules to follow that should ultimately help a business seal the deal.
To start off on the right foot with a voice broadcasting campaign, the pre-recorded message should not only be error-free, but must be effectively presented. Therefore, in order to catch the attention of the recipient right from the get-go, be sure your script is personalized to the industry you are contacting. For example, as one expert suggests, if you are an animal care facility calling other veterinarians in your area, be sure to mention that in the first line of your script.
Since the customized message will either be heard by a live person or be picked up by an answering machine, the message must be clearly pronounced, precise and, most importantly, should entice that individual to know more about what you’re marketing. Therefore, be sure to offer a specific number to call in the event they want to learn more about your products and services. Lastly, another expert suggests keeping the message limited to 30 to 60 seconds.
If a company wants to get even more advanced, enlist a voice broadcasting provider that can provide interactive functionality so that the recipient can simply press a number in order to be redirected to the appropriate representative. Since humans are naturally inclined to forget and/or misplace phone numbers, this capability will increase a business’ chances of more generated leads and eliminates the trouble of an individual having to redial to get the answers he or she wants.
From the business perspective, companies must keep in mind their voice broadcasting techniques won’t be effective unless the appropriate market is targeted. And, of course, voice broadcasting should be an additional layer to your normal marketing outreach.
Tammy Wolf is a TMCnet web editor. She covers a wide range of topics, including IP communications and information technology. To read more of her articles, please visit her columnist page.